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1. How does mobile traffic compare to desktop traffic?
2. Where are people dropping off from this journey?
3. Does the discount affect conversion rates?
Based on this layout we would suggest optimizing traffic for desktop or removing a few steps “if possible” from the mobile signup flow.
It might be worth diving into how gender differentiators will play into your traffic conversation rate at each step.
Lastly, if they are testing coupon codes to stick rate you might want to pull in CRM Data.
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