Measurement Breakdown

Fresh N’ Lean

About The Breakdown

Fresh N’ Lean

This breakdown goes deep into multi-step funnels with various engagement points. Discounts would be a huge split testing variable as that probably affects stick, churn, and signup rates the most.

Journey Questions

1. How does mobile traffic compare to desktop traffic?
2. Where are people dropping off from this journey?
3. Does the discount affect conversion rates?

The Marketing Methodology

Based on this layout we would suggest optimizing traffic for desktop or removing a few steps “if possible” from the mobile signup flow.

It might be worth diving into how gender differentiators will play into your traffic conversation rate at each step.

Lastly, if they are testing coupon codes to stick rate you might want to pull in CRM Data.

Looking For More?

A "real" example of a dashboard that provides actions. Not just pretty numbers displayed in an organized format. Here we are linking in data from your CRM, Payment Processor, & Google Analytics to tell a wholistic story of "How are we doing".
UNICEF posts dozens of times a week on their press release "News Room". Here we dive into what actions a user can take on these pages and how they might want to monitor that overtime.
We went into this one knowing that there would be complex answers due to the number of opt-in locations and split testing variants. HubSpot's Blog is value-packed and we would want to see them capitalizing on those value-centric opt-ins!
Mudwtr is a low SKU eccomerce shop. We take a look at one report page that could be extremely helpful for optimizing collection pages for a higher "click to product" & "add to cart" rate. Most likely we would be using events to know which products have been made "aware" and are clicked into will greatly supplement enhanced e-commerce reporting.
This breakdown goes deep into multi-step funnels with various engagement points. Discounts would be a huge split testing variable as that probably affects stick, churn, and signup rates the most.

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