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Measurement Breakdown

HubSpot Blog

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About The Breakdown

HubSpot Blog

We went into this one knowing that there would be complex answers due to the number of opt-in locations and split testing variants. HubSpot’s Blog is value-packed and we would want to see them capitalizing on those value-centric opt-ins!

Journey Questions

  1. Which split test opt in are people seeing?
  2. Where was the lead magnet located (Header, Inline, Sidebar)
  3. What Blogs are most engaging? Pageviews & Scroll Depth
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The Marketing Methodology

The HubSpot Blog has great lead magnet opt-ins. There are three main locations that they are offered, the header, in line with the blog post, and in the sidebar. The marketers would like to know “Which ones are converting” so they could remove the others. No sense in annoying people with things that do not work!

Each section of the report is geared to help the content specialists optimize the content and the offers for every blog page of the site.

Scroll Depth, Opt-In Goals, and Summaries are all easily accessible!

View The Landing Page

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