The HubSpot Blog has great lead magnet opt-ins. There are three main locations that they are offered, the header, in line with the blog post, and in the sidebar. The marketers would like to know “Which ones are converting” so they could remove the others. No sense in annoying people with things that do not work!
Each section of the report is geared to help the content specialists optimize the content and the offers for every blog page of the site.
Scroll Depth, Opt-In Goals, and Summaries are all easily accessible!