Measurement Breakdown

HubSpot Blog

About The Breakdown

HubSpot Blog

We went into this one knowing that there would be complex answers due to the number of opt-in locations and split testing variants. HubSpot’s Blog is value-packed and we would want to see them capitalizing on those value-centric opt-ins!

Journey Questions

  1. Which split test opt in are people seeing?
  2. Where was the lead magnet located (Header, Inline, Sidebar)
  3. What Blogs are most engaging? Pageviews & Scroll Depth

The Marketing Methodology

The HubSpot Blog has great lead magnet opt-ins. There are three main locations that they are offered, the header, in line with the blog post, and in the sidebar. The marketers would like to know “Which ones are converting” so they could remove the others. No sense in annoying people with things that do not work!

Each section of the report is geared to help the content specialists optimize the content and the offers for every blog page of the site.

Scroll Depth, Opt-In Goals, and Summaries are all easily accessible!

Looking For More?

UNICEF posts dozens of times a week on their press release "News Room". Here we dive into what actions a user can take on these pages and how they might want to monitor that overtime.
We went into this one knowing that there would be complex answers due to the number of opt-in locations and split testing variants. HubSpot's Blog is value-packed and we would want to see them capitalizing on those value-centric opt-ins!
Mudwtr is a low SKU eccomerce shop. We take a look at one report page that could be extremely helpful for optimizing collection pages for a higher "click to product" & "add to cart" rate. Most likely we would be using events to know which products have been made "aware" and are clicked into will greatly supplement enhanced e-commerce reporting.
This breakdown goes deep into multi-step funnels with various engagement points. Discounts would be a huge split testing variable as that probably affects stick, churn, and signup rates the most.

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