Measurement Breakdown

MUD/WTR

About The Breakdown

MUD/WTR

Mudwtr is a low SKU eccomerce shop. We take a look at one report page that could be extremely helpful for optimizing collection pages for a higher “click to product” & “add to cart” rate. Most likely we would be using events to know which products have been made “aware” and are clicked into will greatly supplement enhanced e-commerce reporting.

Journey Questions

1. What products are people “interested” in?
2. What is the store’s engagement? “Click to Product” percentage?
3. What would happen if we made videos and added that to our product description?
4. Is our product page optimization working?

The Marketing Methodology

Based on these reports we would suggest monitoring individual product pages as well as any archived pages on the site. Since there is the option to purchase a membership, we’d suggest taking a deeper dive into Life Time Value per acquisition source through the CRM.

Looking For More?

A "real" example of a dashboard that provides actions. Not just pretty numbers displayed in an organized format. Here we are linking in data from your CRM, Payment Processor, & Google Analytics to tell a wholistic story of "How are we doing".
UNICEF posts dozens of times a week on their press release "News Room". Here we dive into what actions a user can take on these pages and how they might want to monitor that overtime.
We went into this one knowing that there would be complex answers due to the number of opt-in locations and split testing variants. HubSpot's Blog is value-packed and we would want to see them capitalizing on those value-centric opt-ins!
Mudwtr is a low SKU eccomerce shop. We take a look at one report page that could be extremely helpful for optimizing collection pages for a higher "click to product" & "add to cart" rate. Most likely we would be using events to know which products have been made "aware" and are clicked into will greatly supplement enhanced e-commerce reporting.
This breakdown goes deep into multi-step funnels with various engagement points. Discounts would be a huge split testing variable as that probably affects stick, churn, and signup rates the most.