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UNICEF Press Releases
UNICEF Press Releases
UNICEF distributes more press releases than nearly any other Nonprofit. Some days there are 4+ press updates on their website.
Most likely this is due to (a) an SEO long game (b) general news interest.
They are one of the larger nonprofits so a combination of both is very possible.
If we were going to manage their marketing we would want to drill down into their strategy a bit more than we have here.
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