Podcast | The Joy Of Membership, Why Numbers Matter For Your Growth
How To Reframe Your Ideas About Digital Marketing Intent
Measurement marketing is like a river. You do not know where any individual fish are. But, you do know where the majority of the fish will end up (downriver). You can adjust the currents by using rocks (aka content) to get a greater percentage of fish into your net (Customers).
Is Your Blog Working For You? How to know.
Blogs. It seems like everyone has one but only a few people know why. Here I am going to walk you through answering the question of “is our blog working”.
Nonprofit Marketing Dashboards Explained (With Pictures)
Your Analytics dashboard should answer the questions you are asking at a glance. Then give you an action to take based on that data. As you progress you should drill down one level deeper to see why those numbers exist.