Fundraise Up utilizes an Analytics API which gives users access to nearly every field during the checkout process. Fundraise Up does integrate with Google Analytics and Facebook natively by adding your Google-ID or Facebook Pixel within the platform, but those integrations do not give you full insights into your Donor Journey. If you are looking […]
Measurement marketing is like a river. You do not know where any individual fish are. But, you do know where the majority of the fish will end up (downriver). You can adjust the currents by using rocks (aka content) to get a greater percentage of fish into your net (Customers).
Blogs. It seems like everyone has one but only a few people know why. Here I am going to walk you through answering the question of “is our blog working”.
Your Analytics dashboard should answer the questions you are asking at a glance. Then give you an action to take based on that data. As you progress you should drill down one level deeper to see why those numbers exist.