The Layered Strategy Growth Plan (How to add a channel)

A layered strategy is taking multiple strategies and putting them together to work harmoniously. Yes, some pieces will fall off, but the layered strategy approach allows you to “win” more often and more predictably.  Why Layered Strategies are needed:  Most internet marketers and small business owners get “Shiny Object Syndrome”. This is the phenomenon of […]

Use 404 Error Pages to Find Hidden Opportunities & Growth.

You will always run into 404 Error Pages. They can appear by typos, accidental links, misspelled words or adjusting permalinks & slugs. This is how to measure what is/isn’t happening, fix what isn’t and maybe suggest content for the future by using 404 Error Pages. Know Your 404s and How they are happening You can […]

How To Reframe Your Ideas About Digital Marketing Intent

Measurement marketing is like a river. You do not know where any individual fish are. But, you do know where the majority of the fish will end up (downriver). You can adjust the currents by using rocks (aka content) to get a greater percentage of fish into your net (Customers).

Our Proven Strategies to Increase MRR (Monthly Recurring Revenue)

MRR is the lifeblood of the modern company. Every company regardless of size should have this Monthly Recurring Revenue. This way you can count on and predict next month’s revenue.  Examples   The secret is Utility Surprise and Delight Profit Loss Leaders Gamification Measure it! A Few Monthly Recurring Revenue Examples:  Dentist: Teeth whitening plan […]

How We Got 60,000+ People On a Webinar & Broke The World Record!

We broke the world record for most consecutive webinar viewers in March of 2020 Yes, you read that right. Here I will outline what was done to help speechtherapypd.com break the world record of most consecutive webinar viewers. Previously held by Hubspot.  Index Great OfferMeasurement In place Correct Tools  Amplify MessagingGo Live! Yay! Longtail Revenue Step […]

What To Ask Your Analytics Person (Quick Tips)

Why You Should Know Your Website Numbers.  Numbers scare 90% of people. That is a 100% made up fact. What then happens is the 10% of people who “get it” then scare everyone else with their numbers. So here are some default questions to stick to. First, Should You Pay Someone To Measure Your Marketing?  […]

Increase Customer Lifetime Value – Without Changing Your Product

The secret to increasing your Customer Lifetime Value is Utils. What is a Util you ask? It’s short for utility aka a way to measure worth or value. For all of those economics nerds chomping at the bit, we are going to use a grammatical math formula – stick with me here…  Util = Pleasure.  OK, ready? […]