Scroll Height In GTM With A Custom JavaScript Variable in Google Tag Manager

When looking at a scroll report for a web page, have you ever thought to yourself “I wonder how tall this page actually is?” As we all know, running 20% of a marathon is a lot different than running 20% around my street block. Use this Custom JavaScript Variable within Google Tag Manager to display […]

Use 404 Error Pages to Find Hidden Opportunities & Growth.

You will always run into 404 Error Pages. They can appear by typos, accidental links, misspelled words or adjusting permalinks & slugs. This is how to measure what is/isn’t happening, fix what isn’t and maybe suggest content for the future by using 404 Error Pages. Know Your 404s and How they are happening You can […]

How We Got 60,000+ People On a Webinar & Broke The World Record!

We broke the world record for most consecutive webinar viewers in March of 2020 Yes, you read that right. Here I will outline what was done to help break the world record of most consecutive webinar viewers. Previously held by Hubspot.  Index Great OfferMeasurement In place Correct Tools  Amplify MessagingGo Live! Yay! Longtail Revenue Step […]

Increase Customer Lifetime Value – Without Changing Your Product

The secret to increasing your Customer’s Lifetime Value is Utils. What is a Util you ask? It’s short for utility aka a way to measure worth or value. For all of those economics nerds chomping at the bit, we are going to use a grammatical math formula – stick with me here…  Util = Pleasure.  OK, ready? […]