**THIS IS THE STRATEGY WE USE**
(aka, every stage & every journey)
We begin by running through the entire tech stack of the company. Website, sales pages, donation pages, CRM, form builder, products, lead generation, and site goals.
Once our notebooks are full we turn to your marketing questions.
There are dozens of ways to get information, but we want the best way to do it. A way that will scale with you.
The process we use given the acronym P.O.D
This P.O.D. analysis allows us to truly know what we are doing and why it matters to your company.
Now that we have an understanding of (a) what we are doing and (b) why we are headed this way, now we dive into the implementation.
GTM listens for our planned out events and information. It is the workhorse in collecting and formatting "Good Data".
Your main data center for forward facing metrics will be GA. It's free, works around the world, and is 100% customizable.
You will want everything in one location to make actionable marketing decisions.
Measurement does not end with the set-up. We partner with you to make sure you have everything you need.
Want to build something new? let us know?
Have new questions? that is ok. Let us know.
We are truly your partner in the digital data world!
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